Paper Cube Floor Lamp is designed by Bertjan Pot for HAY — a floor lamp whose name directly references the material and formal concept at the heart of the design. Pot is known for a materials-driven design practice in which the physical properties and visual behaviour of specific materials define the form and functional character of the object, and the Paper Cube explores the structural capacity and light-diffusion qualities of paper as a primary lampshade material. The resulting lamp has a warm, organic light character and a natural material warmth that is entirely different from glass or plastic shade alternatives.

The cubic paper shade creates an even, diffused light output that spreads softly through the paper surface, producing a warm ambient glow that is appropriate to residential living rooms and hospitality settings where the quality and warmth of the light is as important as its functional output. The floor lamp positions the shade at standing height, making it effective as a primary ambient light source within living and lounge areas. Pot's formal intelligence ensures the cube format is proportionally resolved and reads as a considered design object rather than simply a material experiment or a formal novelty without practical resolution.

The Paper Cube Floor Lamp is well suited to residential living rooms, reading corners, and bedroom settings where a floor lamp of warm, diffused light quality and natural material character is required. Its paper shade and warm ambient light output make it equally effective in hospitality lounges and boutique hotel rooms where the lamp's material warmth and light quality contribute positively to a considered, atmospheric interior scheme.

Available as a 2D DWG drawing and 3D model.